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In the late 1990s, a company named BackRub was developing a new search engine technology. The name “BackRub” was chosen because the system analyzed the web’s “back links” to understand the importance of individual pages. However, as the project grew, Larry Page and Sergey Brin, the co-founders, realized that the name didn’t quite capture the essence of their vision and was somewhat, ahem, awkward.
They decided to rebrand their search engine with a name that would be more memorable and better reflect their mission to organize the world’s information. They originally decided to call it “googol,” but when a colleague typed in that term to see if the domain name was available, he typed in “google.” Page liked that name better and since the domain was available, they rolled with it.
The new name was a game-changer. “Google” was unique, easy to remember, and conveyed a sense of scale and ambition. Today, Google is one of the most recognized and valuable brands in the world, and its name has even become a verb synonymous with searching the internet. It goes to show that a well-chosen product name can significantly impact its target audience when it reflects the product’s unique qualities.1
I’ve struggled recently to succinctly talk about Micron’s NAND when we’ve announced it. If you look back at some of my press releases, you’ll see phrases like, “First to ship 200+ layer QLC NAND.” As you can imagine, that gets even more difficult when your next NAND node has even more layers, which is also technically greater than 200 layers, right?
So, we went to the drawing board to figure out a new approach. We landed on a simple solution that aligns our NAND naming convention to industry generations of 3D NAND. We decided to put a “G” at the beginning of the name for generation and the industry generation number right after it. For example, Micron G9 NAND is Micron’s contribution to the industry’s 9th generation of 3D NAND.
Above is a simple chart to help you understand how it works.
We believe that naming 3D NAND solely by layer count is no longer as informative as it once was. With layer counts varying between suppliers for each new generation, factors such as performance, density, endurance and power have become more critical to our customers. Our industry-aligned generational naming better communicates the advancements in our NAND technology and helps our customers more easily choose the right NAND for their solutions. It’s a small change with a big impact, and we’re excited to see how it will benefit our customers and the overall industry.
We are thrilled about this and believe it will help us better communicate the advancements in our NAND technology as we continue to lead the industry in delivering cutting-edge solutions.
